JOEONE - experts of men’s trousers, uphold the ingenuity of craftsmanship
take "leading Chinese men's trousers and become the global
trousers king" as brand vision
Always committed to the brand mission of
"making the best pants in the world"
Always committed to the brand mission of
"making the best pants in the world"
Established in Jinjiang City
with nothing but 12 sewing machinesIn the dilapidated factory building, the first step of Joeone was made. Without any equipment, they bought several second-hand sewing machines and cutting beds. The remaining sewing machine scissors stools were all brought by the workers themselves; Despite the challenging conditions, the workers are demanded to take at least one-month training before going to the production line to guarantee quality of the products.
Exclusive cooperation with "Heavy Hemp Yarn King"
Achieved 4 million pieces to create a sales miracle of single itemChairman Lin Congying accidentally noticed that the fabric of a friend's trousers was very distinctive during a gathering with business friends. Not only is it ultra-light and ultra-thin, but also has a delicate hand feel and excellent drapping. He immediately ask about the source of the fabric and very soon later signed an agreement to be the sole agent of heavy linen yarn king in mainland China. The heavy linen king series men's trousers caused a sensation as soon as they were launched, and even triggered a snap-up in Beijing, Shanghai, Chengdu, Guangzhou, Xi'an and other cities, making Joeone popular all over the country overnight. From 1993 to 1995, more than 4 million pairs of trousers were sold, with a sales volume of more than 100 million yuan, creating a sensation of single-item sales.
Put forward the strategic vision of "becoming China's top pants"
"Burning defective pants" establishes the belief that quality is the first priority
"Burning defective pants" declared that quality is the soul of Joeone's future development, and it is necessary to have an unrelenting determination.
Dream realized – “China’s top pants”
Since 1997, Joeone put forward the goal of "becoming China's top pants" and successfully achieved the target in 2000, boasting its honor of top market share of Chinese men's trousers * and a reputation of "men's trousers expert" with validated competence.Goods sales survey and statistics conducted by China Business Association and China National Business Information Center on national key large-size retailing enterprises
The brand promotional film broadcasted on CCTV and validated the as experts of trousers
validated the as experts of trousers.
Participated in drafting national standards
Became a participant in formulating men's trousers standards.
Listed on Shanghai Stock Exchange
2018-Became the official dress suit supplier of China sports delegation
Joeone became the official dress suit supplier of China sports delegation for 6 years (2018-2024) and designated dress suit of Chinese sports delegation in Jakarta Asian Games, Indonesia.The dress "Blue Dream", which was designed and produced by Joeone as official dress supplier of Chinese sports delegation, made its first appearance in Beijing. At the opening ceremony of the 18th Asian Games in Jakarta, Indonesia, the Chinese sports delegation dressed in "Blue Dream" dress made a grand appearance and impressed the audience. This project won the "Gold Medal Case of the Year" award at the 2018 China International Advertising Festival.
Joeone presents little black trousers
Joeone presents little black trousers, made of special stretch fabric developed by Joeone. A world record challenge of “Most people in the world wear small black pants while doing splits” were launched and achieved.
The Brand Strategy Press Conference was grandly held in Shanghai Center
September 10th, 2020, Joeone Brand Strategy Press Conference of "Leading Chinese Men's Pants and Top Global Sales" was held in Shanghai Center. Joeone leads the men's trousers in Chinese and global market with exquisite craftsmanship and dedication, interpreting the profound connotations of "Made in China", "Chinese Quality" and "Chinese Brand".
JOEONE - "The World's Leading Men's Trousers Expert"
Joeone, started from a pair of trousers in 1989 and focused on the field of men's trousers, was awarded the certificate of "the world's leading men's trousers expert" by Euromonitor Information Consulting (Shanghai) Co., Ltd., a well-known professional data research institution.
Brand image rejuvenated，Joeone newly upgraded store unveiled.
January 16th, 2021, Joeone joined hands with Italian space designers to create the first newly upgraded store image, which was unveiled at Nanjing Central Shopping Mall, presenting the ingenuity of men's trousers experts and a new immersive men's trousers experience space.
The brand strategy press conference - "Focus on Mainstream and Aiming ten Billion" declared a new strategic planning.
March 17th, 2021, The brand strategy press conference - "Focus on Mainstream and Aiming ten Billion" was held in Xiamen. Three upgraded strategic planning of strength respectively on brand, sales channel and product were released.
JOEONE's first trousers show at Paris Fashion Week
In June 2021, Joeone joined hands with former Zegna designer Louis-Gabriel NOUCHI and launched Spring/Summer 2022 collection at Paris Fashion Week. The collection was inspired by the Maritime Silk Road and focused on men’s trousers, showing national confidence and charm of Chinese brands.
Joeone designed the Olympic dress suit for Chinese sports delegation with craftsman spirits.
July 23rd, 2021, the Chinese sports delegation dressed in the "Chinese Red" designed and produced by Joeone appeared at the opening ceremony of the Tokyo Olympic Games. Among them, the men's dress trousers are specially made of same fabrics applied to star product "Little Black Trousers".
JOEONE x Davide Marello Naning MixC show “Blooming Winter”
October 2021, Joeone cooperated with luxury brand designer Davide Marello, and released the "Blooming Winter" collection. Joeone's exquisite trousers craftmanship combines retro prints to present a new black trousers series with both quality and style, giving new men's trousers fashion aesthetics. On October 23 rd, the stunning show was held at Nanning Mix City.
JOEONE Paris Fashion Week to interpret the prosperous Chinese tang style trousers show
January 22nd, 2022, Joeone joined hands with former Zegna designer Louis-Gabriel NOUCHI once again and attended Paris Fashion Week. Inspired by splendid patterns and culture of the prosperous Tang Dynasty to show the world the national spiritual connotation and aesthetic.
JOEONE’s debut at Milan Fashion Week to perform the Chinese landscape pants show.
June 20th, 2022, Joeone joined hands with former Zegna designer Louis-Gabriel NOUCHI released 2023 spring/summer men's trousers collection, drawing on the green color from a famous art painting featuring magnificent mountains and rivers of ancient China, applied landscape patterns into men's trousers design, combining light outdoor style trousers, presenting Chinese Song Dynasty aesthetics and aking Chinese culture as the core spirit.
[JOEONE MUSUEM] ?Premium Pop-up Store
JOEONE – the supplier of official suits for the Chinese sports delegation: Ingeniously craft the formal suit for the opening ceremony of the 19th Asian Games Hangzhou.
JOEONE works with five experts to develop the first JOEONE Business Outdoor Pants No.1
JOEONE announced five brand ambassadors and opening a new ‘QUALITY’ era
JOEONE announced five brand ambassadors and opening a new ‘QUALITY’ era
九牧王三登巴黎時裝周，鯤鵬大秀傳遞東方意蘊
JOEONE artistic director joined hands with Louis-Gabriel NOUCHI to launch the 2025 Spring/Summer collection inspired by on Paris Men’s week
